How to Get Your Employees Hooked

How often do you check Facebook or Instagram without even thinking about it? That habit doesn’t happen just by chance.

In his 2014 book, entrepreneur Nir Eyal introduced the hook model, his theory for creating habit-forming products. It explains how product designers have applied user psychology principles to increase engagement on our favorite social networks: Facebook, Instagram, Snapchat, and Twitter.

In this webinar, we turn Eyal’s approach to internal comms, and explain how the same principles can be used to create more engaging internal emails.




In this webinar you'll learn:

  • The psychology behind the engaging products we use every day
  • How the hook model works for internal communicators
  • How to use the hook model to create more engaging internal emails



Hosted by


Chris WagnerChris Wagner

Chris is marketing lead and co-founder of Bananatag. Bananatag provides easy-to-use email tracking software and email design tools for internal communications teams.


Alessia MussoAlessia Musso

Alessia is Communications and Events Coordinator at Bananatag, where she writes about internal comms and finds ways to make internal communicators’ jobs easier.