“The first casualty in a crisis is the truth.”
—Rachel Catanach, Senior Partner and Greater China President at Fleishman Hillard, in Provoke Media article about COVID-19
During a crisis, things change quickly. Getting relevant, accurate, and timely communications out to employees is tricky.
Employees need to be informed and leadership needs to show they have a good handle on the situation. But often, you’ll be competing against external campaigns full of misinformation and a 24-hour news cycle that can spread panic.
That's why we invited four internal communication experts from Uber, Slack, Centre for Crisis & Risk Communications – Calgary, and E-Comm 911 to answer all of your questions about preparing and managing comms during crisis or controversy.
In this webinar, you'll learn how to:
|Aide efforts to sustain brand reputation internally and externally|
|Support employees and dispel misinformation|
|Work with leadership to align messaging and instil confidence|
Adam Brayford, SCMP
Adam Brayford is the current IABC British Columbia President, a certified Strategic Communication Management Professional (SCMP), winner of the CRPS National Award, a 3-time IABC Gold Quill Award winner, a communications awards submission judge, and Bananatag’s very first in-house communications professional. With a background in Higher Education, Technology, Non-profit, in-house communications, consulting, hosting and speaking, Adam Brayford is obsessed with masterfully blending strategy and creativity in communications.
Amanda Atkins, Director of Internal Communications at Slack – San Francisco
Amanda has led efforts around employee and executive communications, change management, engagement, and culture for Slack’s global workforce since 2016. Her experience spans a variety of communications and organizational development roles across multiple industries, including retail, manufacturing, financial services, and technology. Prior to joining Slack, Amanda led global technology communications at Gap Inc., after establishing the internal communications function for Liberty Mutual’s Personal Insurance business unit.
Benjamin Morgan, Principal at Centre for Crisis & Risk Communications – Calgary
Benjamin is one of Canada’s leading practitioners in crisis & risk communications. During his 16 years of service with the City of Calgary as an Advanced Care Paramedic, Benjamin assumed multiple roles including the services Public Education Officer and Operations Superintendent. Benjamin then completed his Master’s degree in Professional Communications with a focus on the influence of social media on emergency management. He gained extensive experience as Supervisor of Crisis Communications at the City of Calgary during costliest natural disaster and largest peace-time evacuation in Canadian history. Ben now shares his knowledge and experience as associate faculty at Mount Royal University in Calgary, AB and Royal Roads University in Victoria, BC.
Jasmine Bradley, Corporate Communications Manager E-Comm 9-1-1 - Vancouver
Jasmine is an experienced communications professional with a demonstrated history of working in the public safety industry. As the Corporate Communications Manager for E-Comm, British Columbia’s 9-1-1 emergency communications centre, she is responsible for leading the organization’s internal and external communication, issues management, media relations and public education campaigns. Jasmine is also the current Director of Membership for IABC British Columbia, leading the chapter’s efforts around increasing member growth and engagement.
Jill Stracko, Director of Global Executive and Internal Communications at UBER – San Francisco
For the last two and half years, Jill Stracko has been building the function at Uber from the ground up. Before Uber, she spent 6 ½ years leading Internal Comms for senior executives at Google, including the CEO, Chairman of the Board, CFO, SVP of Ads Products, and Chief Business Officer. Jill has also served at the White House as the Head of the Presidential Writing Department during the first two years of President Obama's first term, in the United States Senate working for then-Senator Joe Biden, and on the 2008 and 2012 Obama Presidential Campaigns.