Measuring your internal communications is the essential first step to becoming a strategic advisor to leadership and proving the success of your communication strategy.
We invited four data-savvy internal comms professionals to school us on how to start measuring and improving internal communications.
So grab your notebook as these measurement trailblazers answer all of your internal comms measurement questions and teach you:
|Why measurement is essential for your success as an internal communicator|
|Why you don’t need to be math wiz to be good at measurement|
|What to measure and how to get started|
|How to measure outcomes that are not data-based|
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You may remember him as the hard-hitting host of our ChuckChats series or recognize him as the ultimate procurer of GIFs on Twitter (@ChuckGose). Chuck is also a Strategic Advisor at SocialChorus, founder of ICology and host of its associated podcast, and co-creator of Elements of IC.
As an involved member of the Institute for Public Relations’ Commission on Measurement and Evaluation, Sean Williams is literally setting the bar in internal comms measurement. He is also the Vice President and Practice Lead of Education and Internal Communications at True Digital Communications, and an adjunct professor of Public Relations at Kent State University, teaching graduate classes in PR Measurement/ROI and social media measurement.
As the Associate Director of Communications at NCAA, Kristen Basu is responsible for overseeing content and strategy for the national office’s communication channels including intranet, digital signage, and daily e-newsletters. Kristen is also helping to take the NCAA employment brand to the next level by serving on both the national office inclusion team and the women’s employee engagement group leadership team.
Jen Hall is the Internal Communication Manager at Novant Health, responsible for communicating to a decentralized employee population of 26,000 every day. As a data enthusiast, Jen uses internal comms metrics to make strategic decisions about communications delivered to Novant’s integrated system of physician practices, hospitals, outpatient centers, and more - supporting each to deliver an excellent healthcare experience.