Ask the Experts_v2-01 (1)
2020 is the year of the Internal Communicator.

This year, internal communication professionals have been challenged to communicate about multiple life-changing world events, including a global pandemic and a worldwide social justice movement to a newly remote, isolated, and scared workforce. 

Now is the time you get the tools and resources you deserve. 

You’ve risen to the occasion and demonstrated your worth in your organization, but you may still not have the tools you need to be successful nor the budget to invest in those tools. 

That’s why we’ve invited three employee communication experts to help you build a business case for IC in your organization.

In this webinar, you'll learn:

check-box-60px How to prepare a business case and what leaders want to see
check-box-60px How you can lift the IC function out of the external comms shadow in your organization
check-box-60px What tools you should be investing in right now



Our Host:


Adam Brayford, SCMP

Adam Brayford is the current IABC British Columbia President, a certified Strategic Communication Management Professional (SCMP), winner of the CRPS National Award, a 3-time IABC Gold Quill Award winner, a communications awards submission judge, and Bananatag’s very first in-house communications professional. With a background in Higher Education, Technology, Non-profit, in-house communications, consulting, hosting and speaking, Adam Brayford is obsessed with masterfully blending strategy and creativity in communications.


Our Panelists:


Priya Bates, ABC, MC, SCMP, IABC Fellow, President of Inner Strength Communications

Priya Bates is an award-winning, Accredited Business Communicator (ABC) and recently became one of the first Certified Communication Management Professionals (CMP) in the world. In 2010, she received the Master Communicator (MC) designation, the highest honour bestowed upon a communication professional from IABC Canada. In 2016, she became an IABC Fellow, a lifetime achievement from the International Association of Business Communicators and the highest global honour bestowed on a professional communicator from the association. In her 20+ year career, Priya has led communication for organizations including Loblaw Companies Limited, HP Canada and Compaq Canada.


Jenni Field, Director of Redefining Communications

With over 15 years of experience in communications, Jenni Field specializes in helping organizations shift from chaos to calm. As a Chartered Practitioner, co-founder of The IC Crowd, and the Director and Founder of Redefining Communications, she has solved some of the most challenging communication problems for global organizations across industries including defense, advertising, and hospitality. Jenni is also the CIPR President-Elect and a vocal member of the communications community.


Advita PatelChart.PR FCIPR, Director of Comms Rebel

Board Director for CIPR UK and founder of Comms Rebel, Advita Patel has worked in the communications industry for almost 15 years, specializing in internal communications, measurement, and transformational change communication. She holds a Masters in Strategic Marketing and a Diploma in Internal Communications, and is a Chartered PR practitioner and a Fellow of the Chartered Institute of Public Relations (CIPR).